Assessing the impact of sustainable brand practices in shaping customer trust and long-term retention. MSW Management Journal, [S. l.], v. 36, n. 1, p. 1892–1897, 2026. DOI: 10.7492/r9wej603. Disponível em: https://mswmanagementj.com/home/article/view/1218.. Acesso em: 31 may. 2026.