Immersive Commerce in Fashion: Evaluating the Influence of AR/VR-Driven Marketing on Online Garment Purchase Decisions. MSW Management Journal, [S. l.], v. 35, n. 2, p. 3271–3277, 2026. DOI: 10.7492/4n76d812. Disponível em: https://mswmanagementj.com/index.php/home/article/view/3582.. Acesso em: 13 jun. 2026.