AI-Based Personalization in Digital Marketing: A Systematic Review of Consumer Engagement and Purchase Behavior. MSW Management Journal, [S. l.], v. 35, n. 2, p. 2737–2742, 2026. DOI: 10.7492/0e7pr661. Disponível em: https://mswmanagementj.com/index.php/home/article/view/1313.. Acesso em: 13 jun. 2026.