IMPACT OF SOCIAL MEDIA LITERACY IN ENHANCING THE DATA PRIVACY FACTORS IN INDIA

Abstract

Data privacy factors are crucial in India with enhanced social media literacy. Research aim, objectives and questions are highlighted in the introduction section as it reflects a foundational base in the research. Besides this, research background, rationale along with significance has also been reflected with lack of knowledge among people in India regarding data privacy as an issue. Literature review helped in understanding different dimensions of the research along with theoretical underpinning with “Privacy Calculus Model” along with “Communication Privacy Management (CPM)” Theory. The use of “Interpretivism research philosophy”, “Deductive research approach” and “Secondary data collection method” also discussed in this research followed by expected outcomes.