A study on Investment Behaviour among working women in banking sector

Abstract

This study examines the investment behaviour of working women in the banking sector, with a focus on understanding how age influences key decision-making factors. The research is based on primary data collected from 451 respondents across different age groups using a structured questionnaire measured on a linear scale. The study considers religious reasons, company reputation, and return on investment as dependent variables, while age is treated as the independent variable. Statistical analysis using ANOVA was employed to identify significant differences in investment behaviour among various age groups. The findings indicate that age plays a crucial role in shaping investment preferences, with variations observed in the importance given to ethical considerations, trust in financial institutions, and expected financial returns. The study highlights the growing financial awareness and participation of working women in investment decisions within the banking sector. However, the research is limited by its cross-sectional design, which restricts the ability to capture changes in behaviour over time. Future research can explore additional influencing factors such as financial literacy, risk tolerance, and socio-economic background to provide a more comprehensive understanding of investment behaviour among women.