ANALYSIS OF IMPACT OF UPI ON THE OF SMALL VENDORS: OPPORTUNIES AND CHALLENGES

Abstract

The Unified Payments Interface (UPI) is a digital payment system created by the National Payments Corporation of India (NPCI). It uses mobile
phones as the main tool for making payments. It is a system that brings together all your different bank accounts into one single mobile app. This
study aims to understand how the adoption and utilization of UPI influence various aspects of business operations, performance and customer
engagement. This study tells us what impact UPI is having on small vendors and the problems they face while using it. Some merchants or
service providers may not accept UPI payments, especially in remote or rural areas where digital payment infrastructure is less developed.
Sending and receiving money through UPI is incredibly simple. Despite the challenges, UPI is still super important for helping everyone in India
access digital payments easily, making life simpler for many people. Data of small vendors of Ayodhya was collected to know the impact of UPI
on vendors. The reason UPI is so important is because the Reserve Bank of India (RBI) and the government really wanted to make digital
payments simple, safe, and affordable for everyone in the country. They worked hard to create a system that would work well for the huge
population of India.in conclusion; the vendors are having benefit by adopting UPI. Vendors are experiencing increased customer base and sales.