Eco-Consciousness: A Dual-Path Model of Guest Experience in Muslim-Friendly Hotels

1. Ahmad Pitra , 2. Alyaa Afifah *, Oktasari

doi:10.7492/4q85n903

Authors

1. Ahmad Pitra , 2. Alyaa Afifah *, Oktasari Author

DOI:

https://doi.org/10.7492/4q85n903

Abstract

This paper examines the individual and combined impacts of the aspects of environmental responsibility perception, sustainable practices and
Muslim-friendly services on the experience of guests in the Muslim-friendly hotels. A two-path model, which combines sustainability and
religious sensitivity, was applied as the data of 210 hotel visitors in Malaysia was analyzed through the PLS-SEM. The findings indicate that
these three factors have a substantial contribution to making a guest experience significant, and the combination between sustainable practices
and Muslim-friendly services is not significant, so the guest evaluates the factors on their own. The research also fulfills one of the gaps in
hospitality research, and it is more of practical wisdom that can be used by hotel managers to satisfy both environmental and religious needs
of current travelers

Author Biography

1. Ahmad Pitra , 2. Alyaa Afifah *, Oktasari

1. School of Hospitality and Creatives Arts, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia.

2. Graduate School of Management, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia.