Customers Perception towards E-Banking Services in Mayiladuthurai District

Abstract

Customers’ use of financial services has been considerably impacted by the growth of digitalisation, the expansion of internet access, and the
alteration of lifestyle patterns. Traditional banking processes have been revolutionised as a result of the increasing use of electronic banking,
particularly in semi-urban areas. The goal of this research is to find out how customers in the Mayiladuthurai district perceive about the internet
banking services that are available to them. In order to obtain primary data, a structured survey was administered to a total of 200 respondents. A
one-way analysis of variance (ANOVA) based on a five-point Likert scale was utilised in order to study the influence of demographic characteristics
as well as the perceptions of customers. Despite the fact that there are considerable differences between age groups and income levels, the data
indicate that there is a high level of acceptability of online banking services?