STUDENT PERCEPTION TOWARDS FUNZONE

Abstract

Recreational and entertainment centres have become increasingly popular among college students as a means of relaxation, social interaction, and stress relief from academic pressure. Fun zones provide a variety of entertainment facilities such as games, rides, and group activities that attract young people. The present study examines the perception of college students towards fun zone facilities in Thiruvananthapuram District. The main objectives of the study are to examine students’ perception towards fun zone facilities, identify the factors influencing their visits, analyse their level of satisfaction with services and facilities, and study their preferences regarding different entertainment activities available in fun zones. The study is based on primary data collected from 150 college students using a structured questionnaire. A descriptive research design was adopted, and the collected data were analysed using percentage analysis, mean score analysis, weighted average method, and Chi-square test. The results indicate that a majority of students have a positive perception towards fun zone facilities, highlighting their importance as recreational spaces for relaxation and social bonding. Entertainment value and stress relief were identified as the major factors influencing students to visit fun zones. The Chi-square test results reveal that there is no significant association between gender and the level of satisfaction towards fun zone services and facilities. Further, the weighted average analysis shows that video and arcade games are the most preferred entertainment activities, while indoor sports are comparatively less preferred among students. The study concludes that fun zones play an important role in providing leisure and entertainment opportunities for college students. However, issues such as high entry fees and limited student discounts were noted by some respondents. Therefore, fun zone operators should focus on student-friendly pricing strategies, improved safety measures, and enhanced service quality to attract more college students and improve their overall recreational experience.