Guidelines for The Development of LPG Business for Households in The Bangkok Metropolitan Area

Abstract

              Distribution of liquefied petroleum Gas (LPG) to excessive price, Gas packing smuggling and channel to purchase LPG is difficult and there is no choice made consumers to receive gas that is not fully filled and below standards. This research aims to 1) study levels of the business development of LPG gas (household) in Bangkok area, operation management strategy, government policy, services strategy and marketing strategy. 2) study the influence of management strategy, government policy, services strategy, marketing strategy and the business development of LPG gas (household) in Bangkok area; and 3) present the guideline for business development of LPG Gas (Household) in Bangkok Metropolitan This research is a combination of quantitative and qualitative research. Quantitative research has a sample group: household in the Bangkok metropolitan area, 400 samples. The sample size was determined using the criterion of 20 times the observed variable, random sampling, and stratified sampling. Use questionnaires to collect data. Analyze data using a model. Structural equation for qualitative research Data were collected using in-depth interviews. Consisting of involved people such as the Governor and the Office of the Governor and private sector, a total of 15 people, and the data was analyzed using content analysis. The results of the research found that 1) levels of the business development of LPG gas (household) in Bangkok area, operation management strategy, government policy, services strategy and marketing strategy was highest. 2) government policy, services strategy, management strategy and marketing strategy were a direct influence to the business development of LPG gas (household) in Bangkok area, respectively; and 3) present the business development of LPG gas (household) in Bangkok area It has the appearance of an illustrated chart, government policy and services strategy The most total influence is the driving force at the bottom, management strategy in the middle and marketing strategy at the upper level. The research results are useful in bringing to the Ministry of energy to develop rules, regulate, control and corporate governance more efficiently.